Thirty years ago, leaders and employees at Levi Strauss & Co., facing the loss of colleagues and friends, came together to support each other and raise awareness about HIV and AIDS. We were one of the first companies to do so. A few years later, in 1987, our employees joined others in remembering our affected colleagues by creating an AIDS Memorial Quilt panel. It was a small step in the wake of tremendous loss, but it symbolized our commitment to fighting HIV/AIDS.

Now, after three decades of leading the business response to HIV/AIDS, Levi Strauss & Co. is proud to present our new panel for the AIDS Memorial Quilt.

via Levi Strauss & Co. & the Levi Strauss Foundation: Pioneers in the Fight Against HIV/AIDS for 30 years.